Black Friday

Directed by Sophia Al-Maria

Black Friday presents a hypnotic rendering of two large shopping malls in Doha that become a sacred sanctuary where the two protagonists, the artist and her sister, both wearing abayas, walk up and down endless escalators, in a sort of relentless procession inside immense empty and opulent marble-clad spaces. The title of the work refers to the Americanization of local customs: Black Friday, a day of unbridled shopping, is now widespread around the world. The final scene depicts the two women exhausted, stretched out on the sumptuous marble floor, representing the despair of mass consumerism.