Glanz und Elend eines Weltkonzerns - 100 Jahre BMW
The Bavarian Motor Works started out in 1916 as a small producer of aircraft engines. Yes, its origins lie in the air. The asset that BMW is best-known for today is actually the last product to be added to its portfolio. It was only in the 30s that BMW built its first car. Since then, the company's 100-year history has seen technological innovations, racing victories and also severe crises.
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