Infomercial Aesthetics

Directed by Daniel Martinico

Built entirely from the eerie debris of late night television advertising, this piece samples multiple fragments from a week’s worth of infomercials and pushes them together into a desperate video remix. "Heads and bodies jerk back and forth under the force of video scrubbing, turning generic product testimonials into spastic robotic routines. Hucksters tweak, video toaster effects spin, cubes of Before & After samples whirl in a fury. The disparate fragments are reconstructed into something of an ultimate infomercial – a rhythmic commercial, forward driving and hypnotic, selling a dazzling product of complete nonsense."