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Directed by Gilles Groulx

An experimental drama following three main characters who embody different attitudes about consumerism. A window onto Quebec in the late 1960s, this protest film explores these characters' daily lives, their trials and aspirations. Regarded as an innovative and militant work, buoyed by hard-hitting film language that includes subtitles and intertitles, quotations, offscreen voices and songs and references to advertising.