Red Film

Directed by Sara Cwynar

Is finding the perfect matt red lipstick something women should aspire to? Red Film reveals and critiques the persuasive capitalist machinations directed at women to conform and consume. A flurry of quotations from the world’s foremost thinkers address the color-coding of mass-produced consumer goods such as cosmetics, shoes and the red muscle car. All the while, Cwynar hangs upside down turning blue in the face from telling the story over and over again.