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William Hollingsworth "Holly" Whyte Jr. (July 11, 1917 – July 11, 1999) was an American urbanist, sociologist, organizational analyst, journalist and people-watcher. He identified the elements that create vibrant public spaces within the city and filmed a variety of urban plazas in New York City in the 1970s. After his book about corporate culture The Organization Man (1956) sold over two million copies, Whyte turned his attention to the study of human behavior in urban settings. He published several books on the topic, including The Social Life of Small Urban Spaces (1980).