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Neide Aparecida da Silva (São Paulo, February 25, 1937) is a Brazilian presenter, actress, announcer, narrator, radio host, model and endorser. She became known as one of the country's leading spokesmodels in the early days of Brazilian television, starting in 1951 on TV Tupi Rio de Janeiro. In fact, she was the network's first hire. Initially, sponsorship announcements were made live, and this made many actresses who presented the products famous. With the introduction of recorded commercials, the spokesmodels ceased to appear, but Neide remained on TV as a children's program host. (Wikipedia)