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Yue (Mimi) Li is a Sydney-based marketing professional and creative collaborator with experience across film promotion, digital marketing, and retail. A graduate of the University of Sydney Business School with a Bachelor’s degree in Economics and Marketing, she has developed a strong foundation in audience engagement, social media strategy, and brand management. Mimi works with Bulfin Film Productions as a Marketing Assistant, overseeing promotional campaigns and merchandise development for independent Australian films including August and Magnets. Her creative background also extends to small business marketing and customer experience through her work with HY Mira Handmade Crochet Studio. Combining her passion for storytelling, visual design, and cultural connection, Mimi brings a thoughtful and people-focused approach to every film and creative project she contributes to.