BRABUS: One Second Wow
Luxury. Legacy. And Life in the Fast Lane. “BRABUS: One Second Wow”—both the title of the series and the mission of BRABUS—offers exclusive, never-before-seen insights into the German luxury brand's compelling journey between entrepreneurial success and global jet set. The focus is on CEO and owner Constantin Buschmann, who, together with his team and his partner Mili Umicevic, leads the family business into the future. Accompanying the power couple as they tackle the challenges of balancing entrepreneurial success, brand culture and private life. From Bottrop to Beverly Hills, from the workshop floor to international events and farther beyond the BRABUS showroom than ever before.
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Quick Answers
What is BRABUS: One Second Wow about?
BRABUS: One Second Wow (2026) is about luxury. Legacy. And Life in the Fast Lane. “BRABUS: One Second Wow”—both the title of the series and the mission of BRABUS—offers exclusive, never-before-seen insights into the German luxury brand's compelling journey between entrepreneurial success and global jet set. The focus is on CEO and owner Constantin Buschmann, who, together with his team and his partner Mili Umicevic, leads the family business into the future. Accompanying the power couple as they tackle the challenges of balancing entrepreneurial success, brand culture and private life. From Bottrop to Beverly Hills, from the workshop floor to international events and farther beyond the BRABUS showroom than ever before.
Who is behind BRABUS: One Second Wow?
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